As the creative lead on this multi-million dollar account I lead a team of art directors, writers, designers both in the Seattle and the San Jose office in Costa Rica. To explain what we do for Target, I often respond, “just go to Target.com.” Target has such a rich and complete view of their guests they are able to serve highly targeted ads, connecting guests with the brands they know and love. Because the Target brand voice is playful, we were able to flex our creative skills on anything from the smallest mobile ad, to complete brand pages, videos and scripts.

 

Target & Target Media Network

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