CDC events at the U.N. General Assembly 

The CDC ARX division (antimicrobial resistance unit) puts on annual events at UNGA in New York each year. Because the division is fairly new, we helped develop their first major pieces of communication both for the event and outside. Including pages in the annual CDC Threat Report, social posts and videos for their various channels. We wanted to tackle this immense issue by making the comms more relatable, folding scientific information into human impact stories. The campaign garnered the participation of over 300 global organizations committing to improve responsible antibiotic use.



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