Allergan Eyecare Brand Expression
The Allergan sales team wanted a brand refresh, a unified voice and a standalone brand to help tell a unique and compelling story. The strategy team conducted a quantitative patient and healthcare research and a competitive audit to find the white space for the brand to live. We developed positioning territories, developed a positioning statement, brand pillars and final brand expression captured in a detailed brand book.
The team was so impressed by the creative output, we were invited to design out their new office with bespoke posters, wallpaper and an instagram wall for the area dedicated to interviews and corporate meetings.
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